Tik Tok is the most popular social network at the moment. With more than 800 million active users, Tik Tok is a must for any company that wants to reach a young audience. The platform allows brands to place ads that will appear in users' feeds if they are of good quality.
It is an ideal tool for companies to target this type of audience. It is also an effective tool for promoting your brand, products, or services.
How to get a successful digital marketing strategy on Tik Tok?
Before implementing your digital strategy on Tik Tok, define your objectives. Analyze the operation of the platform to find out whether or not it allows you to reach your targets. In this regard, you will note that almost 90% of Tik Tok users are under 35 years old.
1 - Consider working with influencers
Working with influencers on is an effective way to raise awareness of your brand. This social media marketing strategy allows you to quickly increase your visibility on the social network and expand your community in record time. In addition, you can more easily track the engagement rate of your audience. However, make sure beforehand that the influencer's community matches your target audience. For best results, choose a professional who specializes in a particular topic.
2 - Take advantage of Tik Tok advertising
Ads on Tik Tok help you reach a high number of users. Social media also offers more precise targeting, allowing you to reach your audience more easily.
Ads on the platform are divided into four categories:
Native content: like ads on Snapchat and Instagram, native content on Tik Tok takes into account clicks on brand websites and app downloads.
Brand takeover: companies have the possibility of creating images, GIFs, videos on the platform, etc. To generate more traffic, insert links in your content to your website or other content with high-added value .
The challenge of the hashtag: it is not always easy to make it viral. The ideal is to use popular hashtags.
Branded Lenses: These are similar to Snapchat's 2D and 3D lenses for faces and photos.
Tik Tok is now more popular than Facebook and Instagram. The social network mainly has a young audience eager for fun and creative content. If your business wants to reach this type of audience, choose Tik Tok to distribute your content.
However, be sure to adapt the format of your ads to the operation of the platform. To get the most out of your digital strategy on Tik Tok, familiarize yourself with its features. Last tip: use an influencer to optimize your results.
3 - Start a hashtag challenge
It’s about getting users to create content and put your brand hashtag on it. This challenge is fun and very effective in promoting your business. It also encourages the engagement of your audience.
The last tip...
Don’t forget to engage with your community, and interact with other users!